Making Friends and Influencing People in the Internet Age

Dale Carnegie’s classic book has sold over 15 million copies. It was published soon after the Great Depression, back when hard-working people needed some help to feel positive and make sense of the strange new world they found themselves in.

Just like people today. 

Here’s a slightly amended version of the benefits that Carnegie–the son of a poor family from rural Missouri–promised his readers (Wikipedia’s author removed the items specifically related to the Depression): 

  1. Get you out of a mental rut, give you new thoughts, new visions, new ambitions.
  2. Enable you to make friends quickly and easily.
  3. Increase your popularity.
  4. Help you to win people to your way of thinking.
  5. Increase your influence, your prestige, your ability to get things done.
  6. Enable you to win new clients, new customers.
  7. Increase your earning power.
  8. Make you a better salesman, a better executive.
  9. Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant.
  10. Make you a better speaker, a more entertaining conversationalist.
  11. Make the principles of psychology easy for you to apply in your daily contacts.
  12. Help you to arouse enthusiasm among your associates.
These benefits are still appealing, although the “heavy lifting” of making these principles truly useful was and still is left up to readers. The first readers needed practical help dealing with the Great Depression; business owners and individuals today need practical help with the unique challenges and opportunities that come with internet communications and social media.
Later today, on the new sister site <> we will begin describing exactly how a simple four step process, which has been helping individuals and businesses for a couple of years, can be implemented to help you leverage all your resources and acquire all the benefits listed by Mr. Carnegie, and more. Stay tuned!

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