Dale Carnegie’s classic book has sold over 15 million copies. It was published soon after the Great Depression, back when hard-working people needed some help to feel positive and make sense of the strange new world they found themselves in.
Just like people today.
Here’s a slightly amended version of the benefits that Carnegie–the son of a poor family from rural Missouri–promised his readers (Wikipedia’s author removed the items specifically related to the Depression):
- Get you out of a mental rut, give you new thoughts, new visions, new ambitions.
- Enable you to make friends quickly and easily.
- Increase your popularity.
- Help you to win people to your way of thinking.
- Increase your influence, your prestige, your ability to get things done.
- Enable you to win new clients, new customers.
- Increase your earning power.
- Make you a better salesman, a better executive.
- Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant.
- Make you a better speaker, a more entertaining conversationalist.
- Make the principles of psychology easy for you to apply in your daily contacts.
- Help you to arouse enthusiasm among your associates.