Are you a homesteader, a merchant or a gold miner?

Our march into the internet and social media age reminds me of the thousands of men and women who journeyed west in the 1800s.

They came from everywhere and invested everything they had, dreaming of success and personal fulfillment. Most were farmers, seeking a more rewarding, stable life for themselves and their families. Many were merchants and peddlers. Others, focused on quick wealth and fame, became “49ers.”

They lived by their wits in very uncertain circumstances, faced hidden dangers and extreme personal challenges, and had to make many snap judgements along the way that could make or break their dreams.

They were forced to master the use of tools and vehicles being invented largely for them on the fly–better overland wagons, denim jeans, portable cookware etc. They had to guess what to pack, and often made wildly inappropriate choices.

(One legendary settler packed a supply of evergreen trees, unaware that every mountain at the end of the trail in Washington would be covered with evergreens)

Entirely new kinds of danger and hardships awaited them, including unfriendly natives with whom they couldn’t communicate and marauding bandits. They also faced hordes of snake oil salesmen, con men, and other creative shysters.

They undertook this momentous adventure not sure whom their travel companions, guides or suppliers would be. They collaborated with or took leave of each other based on instincts, expectations, and immediate need. Mistakes and realignments were normal and expected in this mobile, decentralized and individualized impromptu social movement.

The good news for us today is all the new tools at our disposal. The bad news: even as we choose and learn how to use these tools and techniques, we must unlearn most of what we’ve been taught over the last century as consumers in our industrialized, mass market-driven societies.

How are you choosing and using tools and techniques that might deliver you and your family unscathed from this generation’s unique dangers, uncertainties and threats?

The greatest similarity between America’s pioneer days and the global internet age is that our success ultimately depends not on technology or numbers, but on people we actually know, like and trust. The best tools will help you collaborate with the right people, on high priority tasks and projects, in a way that will help you grow as a productive individual, team member and perhaps leader.

Our innovative process is a tool that can really help. Contact us today and get “rollin’ rollin’ rollin’.”

Bookmark the permalink.

One Response to Are you a homesteader, a merchant or a gold miner?

  1. Ian says:


    Love the analogy. California’s second Silicon Valley-based Gold Rush has certainly been a wild ride ever since Hewlett & Packard hung out their shingle and kicked off nearly 80 years of innovation that changed the planet.

    The internet and social media is the latest of many waves of opportunity that we’ve seen. Some make their fortunes young, others experience the journey more as Leonard Cohen sings in “Closing Time”:

    So we struggle and we stagger
    down the snakes and up the ladder

Leave a Reply

Your email address will not be published. Required fields are marked *