We Know

'So....Bored....' photo (c) 2010, Aidras - license: http://creativecommons.org/licenses/by-nd/2.0/
Too many Americans think, “If I haven’t told you, you can’t know it.”

But chances are your visitors and prospects have heard it all before.

Don’t try to sell us something we don’t really want by telling us something we don’t believe, or that we already know.

Be original and fresh in your messages. Learn a few timeless principles and proven techniques, then write unique, thoughtful and compelling pieces that matter.

Be original and informative with your messages. Share topical and practical ideas, strategies and techniques.

Be original and engaging with your messages. Say things that nobody but you could say.

Don’t insult our intelligence. Share yours instead.

You are intelligent. And that’s one thing we didn’t know.

Your message, my craft . . . your success.

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