Face it, your last marketing plan was probably a waste of money, time and effort.
Designed to attract funding and help a business develop a cohesive business strategy/game plan, it failed on both counts–unless you’re well-heeled enough to have hired an expensive consulting firm.
Hundreds of experts hawk templates and consulting services to small and medium sized businesses. But according to a Growthink report, fewer than one percent of the business plans streaming across the desks of venture capitalists are funded. Even Angel investors, with stronger reasons to support a business, fund only 11% of the plans presented to them.
And the chances of this trend reversing in the near future: slim to none. The number of SBA loans has decreased 56% or more over the last few years. Business failure is more common than ever: 80% of new businesses go under within 5 years, and 91% within ten years.
This isn’t only about entrepreneurs. The revenues of larger businesses has remained flat over the past five years.
Every business needs a business plan to gain funding, credibility and reliable strategies. But the plans being written today follow outdated models and push anemic, unpersuasive “happy talk” arguments.
Companies still overlook the main goal of any successful business or marketing plan: making it easy for readers to know, like and trust them.
And in a turbulent business environment, the plan must provide hope for the business owner. More than simply offering a bunch of answers, it should give him or her new confidence, minimizing the risk of reaching a decision and optimizing their willingness and capability to engage.
It must help a business deal with an always dynamic, uncertain and surprising marketplace.
The bad news is that no other solution addresses this need, and shows you how to answer it convincingly. The good news is likedandtrusted.com.