“Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.” Wikipedia
The internet is rapidly transforming every social convention and learning operation in ways nobody ever had the bandwidth to predict.
Business and management icon Peter Drucker said decades ago that we no longer are limited to creating a new position or business–we are each capable of creating a whole new industry.
Since then technical advances and social upheavals have made it possible to go beyond even that outlandish idea. Now each of us can create a new brand like a personal language that makes it possible to turn every constraint into a springboard.
And we have nothing to lose but our comfort zones.
For the first time in human history productivity means something completely new; we repeat ourselves in a unique yet self-similar way; and we constantly refer to things that are either not here or are not here now.
Which happen to be the characteristics of a language.
We all live in a totally new world; it’s only force of habit and fear of the unknown that prompts us to try and run our lives and businesses as we once did.
Everything you think you know about branding is outdated and no longer pertinent to success today.
The most successful individuals and businesses have put aside their acquired wisdom about how things work in order to establish prescribed images of who they are (and what they are doing) in the minds of others in a completely new way.
This makes their brands compelling and unfettered by the social conventions and learning processes that limited personal and business behavior just a decade or two ago.
The most powerful and effective brands are much more like a personal language than they are like any industrial-age communication tool.
In just one hour you can make a slightly terrifying leap from the personal brand that you believe defines you or your business and begin embracing an entirely new variety that will serve as your personal language . . .
and prepare you to move mountains you’ll discover no longer exist.